BMF
The BMF was a great event for Refuel. As it drew in our target market with high tech bikes and thrilling races, footfall was high and our sampling team were able to deliver 18000 samples to the crowds. The general feedback from our event manager was “It was amazing how much interest was shown in Mars Refuel. Everyone seemed extremely happy to sample and learn more about the product.”
Modified Nationals
The Modified Nationals did not enjoy the same fine weather as the BMF but that did not hinder the performance of our team with comments such as "Make an old man young again, I love the promotion.“ and "What sexy girls, wicked way of telling us about Mars!“ The team hit our target of 15000 samples and gained valuable feedback about what the consumers think of Mars Refuel.
